Default Page

The default page setting should be set to whatever the default (or index) page is in your site’s directories. Usually, this will be ‘index.html’, but on Windows IIS servers, it is often ‘Default.htm’ or ‘index.htm’. This information allows Google Analytics to reconcile log entries such as ‘http://www.example.com/’ and ‘http://www.example.com/index.html’, which are in fact the same page. Without the Default Page information entered correctly, these would be reported as two distinct pages. Only a single default page should be specified.

Creative

The technology used to create or develop an ad unit. The most common creative technology for banners is GIF or JPEG images. Other creative technologies include Java, – HTML, or streaming audio or video. These are commonly referred to as rich media banners.

CTA

Abbreviation for Content Targeted Ad(vertising). It refers to the placement of relevant PPC ads on content pages for non-search engine websites.

CPTM

Cost per targeted thousand impressions.

CPS

Cost Per Sale

CPM

CPM is the cost per thousand for a particular site. An advertiser that charges every time an ad is displayed to a user, whether the user clicks on the ad or not.

The fee is based on every 1,000 ad impressions (M is the Roman numeral for 1,000).

Most display ads, such as banner ads, are sold by CPM.

CPL

Cost Per Lead (CPL)

CPC Campaign

A website marketing campaign based on a cost-per-click price where you only pay for the visitors that click on your listings.

CPC

Cost Per Click (CPC) also called Pay per Click (PPC).

A performance-based advertising model where the advertiser pays a set fee for every click on an ad.

The majority of text ads sold by search engines are billed under the CPC model.

CPA

Cost Per Action (CPA). This is a form of advertising where payment is dependent upon an action that a user performs.

The action could be making a purchase, signing up for a newsletter, or asking for a follow-up call.

An advertiser pays a set fee to the publisher based on the number of visitors who take action.

Many affiliate programs use the CPA model.

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